ABOUT
ALeX(i) CHAROVAS

Alexi Charovas is a Hellenic-born, London-based visual artist and photographer whose work is rooted in the intersections of art, fashion, and cultural inquiry. His passion for photography blossomed in his youth, where he became known for capturing the intimate and personal moments of his family and friends with a Kodak Instamatic camera. This early practice set the foundation for a lifelong journey in visual storytelling, defined by an intuitive and experimental approach to the medium.

While Alexi initially pursued a degree in Biomedical Technology Engineering at the National Technical University of Athens, his dedication to photography never wavered. Even during his time in the business world, Alexi consistently documented the world around him, photographing the mundane and elevating the ordinary into moments of beauty and meaning. Ultimately, it was this passion that led him to London, a city where his artistic vision could flourish, and where he fully embraced his career as a visual artist and photographer.

Alexi's formal education in photography began at the London School of Photography, where he acquired the technical and conceptual skills to refine his craft. He went on to receive a first-class Honours BA from the University of Westminster’s School of Arts, followed by a scholarship to the prestigious Royal College of Art, where he was recently awarded a Master’s in Photography. These academic experiences, combined with his self-taught roots, have shaped Alexi into a versatile artist with a unique ability to balance technical precision with creative exploration.

Over the years, Alexi has worked extensively in the creative industries, particularly in portrait, event, and fashion photography. His portfolio includes collaborations with leading figures in fashion, music, and the arts, including Kate Moss, Elsa Hosk, Edward Enninful, Daphne Guinness, Jordan Bridge, Valery Kaufman, and Sofia Resing. His work has been featured in high-profile fashion campaigns, magazine editorials, and international fashion events in both London and Paris. Yet, despite his industry success, Alexi remains deeply committed to his artistic practice, continually pushing the boundaries of what is possible within photography.

Alexi’s artistic style is a fusion of the expressive, dynamic qualities of painting with the sleek, bold aesthetics of graphic design. His work explores the full potential of image manipulation, using colour, texture, and form to create visually arresting images that are both conceptually rich and technically innovative. This dynamic approach has become a hallmark of his photography, allowing him to challenge the conventional limitations of the medium while offering fresh perspectives on familiar subjects.

In his latest body of work, Alexi critically examines gender representations, particularly the ways in which hegemonic nationalistic ideals shape and limit gender identities. By drawing from his own personal experiences and cultural background, Alexi interrogates traditional gender roles, seeking to create a dialogue around fluidity and the possibility of new forms of identity expression beyond the confines of normative gender performance. His work not only challenges societal norms but also contributes to a broader conversation on social justice, inclusivity, and the power of self-expression.

As Alexi began his teaching role at the London School of Photography, he become eager to share his knowledge and experience with the next generation of photographers. Deeply committed to fostering creative growth, Alexi is passionate about helping his students develop their own unique style and voice. He believes in empowering students to explore their own artistic instincts, while providing them with the technical foundation needed to navigate the complexities of the photographic medium. Alexi’s teaching philosophy centers around the idea that true artistic expression emerges when one has both the skills and the freedom to experiment, challenge conventions, and ultimately, discover their own path.

For Alexi, photography is not just a medium but a platform for questioning, redefining, and reshaping the world. His work continues to evolve, reflecting his ongoing desire to push the boundaries of both photography and societal expectations, while his teaching reflects his commitment to nurturing the creative potential of those around him.